Treasure (often stylized in all capitals as TREASURE) is the first time YG has ever expanded to a double-digit team, with more of a dance pop slant than the company's typical hiphop leanings for most of the other boy bands. YG is home to Kpop royalty BLACKPINK and a roster of boy bands and solo artists, but
Treasure is the first time it has ever reflects the company's ability to continue shining brightly into the future, developing new talents that appeal with listeners, until it arrives in summer 2020. Interest in the group is growing because to a committed fanbase known as Treasure Maker and well over 100 million views throughout their YouTube performances.
The fact that YG Entertainment, which is recognized for producing excellent K-pop stars, has waited a long time to debut a new band contributes to the fervor around TREASURE. iKon, a seven-piece male group, debuted in 2015, followed by BLACKPINK a year later. However, there has been a lull in news about new musicians since then. BLACKPINK has made history by singing at Coachella and touring major international venues, but TREASURE has been building in the background.
As a result, TREASURE has become the first 2020 rookie group, as well as the second fourth-generation idol group after TXT, to have a song stay at No. 1 on Japan’s Line Music real-time chart for this long. As of 4 p.m. on March 15, The Japanese version of “Boy” by KST, TREASURE has now spent 120 hours at No. 1.
What makes these achievements even more impressive is that TREASURE has yet to make its formal debut in Japan and has yet to participate in any promotional activities there, despite the fact that the rookie group has already achieved success and fame among Japanese fans. Not to mention, along with the other two nations, Japan is one of the top countries for significant pre-orders of TREASURE’s albums.
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